Bruno is the latest Sacha Baron Cohen creation to hit the big screen and, if you've been living under one of the few rocks that doesn't feature an advert of a camp man in skimpy lederhosen, it's the tale of an Austrian fashionista's laboured attempts to make it big in America.

A lot of people have compared it unfavourably to Borat but it's almost exactly the same film. There's really very little difference between the two and you could easiy slap a moustache on the lead character and call it a sequel.

And it's still, in parts, very, very funny. Don't get me wrong, it's immensely cringey and you'll probably have to watch large chunks of it through cupped fingers but Cohen is brilliantly shameless and, in his excesses, is unrivalled at drawing out concealed prejudices. His characters are almost a form of Political Correctness Entrapment.

Stand out scenes include Bruno's graphic attempts through a medium to re-live a tender moment with his deceased Milli Vanilli lover, and another in which he manages to get a partisan chatshow audience onside then sets about completely destroying all his good work. It's a staple of Cohen's work.

It's not a perfect comedy and you wonder how much of it is staged but it's still miles funnier than anything else out there. Cos you could put a hundred Will Ferrells in a room with a hundred typewriters and at the end of a hundred years, all you're going to have is a hundred skeletons and a pile of unfunny shit.

Bruno: 7.5/10.